Why Businesses Need Deluxe
Every business needs to make a lot of purchases. As a consumer, you may believe you make more than your share of purchases, but the fact is that most businesses order much, much more. And it's not just the number of products or services ordered that are greater. Often times, the cost of the items businesses purchase can be hundreds or even thousands of dollars. Because all businesses want to succeed, they are less likely to go cheap whenever they have something they need to buy.
A good example of this can be seen if we examine something as simple as checking products. A regular consumer might buy the cheapest checks. For them, the chief issue when it comes to checks is that they are easy to use and somewhat secure (to prevent any kind of fraud). Any bells and whistles beyond this point is purely cosmetic and for the most part, wholly unnecessary for the majority of consumers.
If you look at businesses, on the other hand, the same does not hold true. Using cheap checking products would reflect badly on the business, after all. This is why many businesses use firms like Deluxe to order their checking products. Some of the typical upgrades businesses may order from Deluxe are:
- Oversized checks - Larger checks often make a bigger and better impression, and they don't cost that much more either.
- Custom design - You want your checks to look unique, so that your business will be better remembered.
- Addition of the company logo - This is key. Your logo symbolizes your company's identity more than anything else. So be sure to brand your checks with your logo.
- Extra security features - Most checks purchased from good companies such as Deluxe will already have some build-in security. But if you want extra peace of mind, purchasing extra security features may be a good choice for you.
- Better quality paper - Paper that has heft conveys a message of stability and strength. Depending on what industry your business is in, you may find it worth your while to have your checks printed on high-quality paper.
At first glance, you may question whether such upgrades are worth it. But remember, a business needs to make a good impression on its customers in order to succeed. Using cheap checks or cheap stationery is a big mistake that many new businesses make. Oftentimes, a new business would be so focussed on saving money that they would overlook such "minor details." But as with all things, it is the details that can often define the difference between success and failure.
But it's not just a matter of throwing money away to get better looking checks or other business materials. There are always ways you can save money by utilizing coupons, discount, or other sales that may be available at checking companies like Deluxe. This doesn't mean you should select the least expensive company out there. Rather, you should find the company that offers the best products, then explore ways to get the best deals at that company. This can include things like buying in bulk during sales, searching for coupons online, or building a relationship with the sales staff to get discounted prices.